The project goal is to develop and realize clear and highly focused communication strategy, which will be targeted to specific groups – project members, statekohlders and other potential beneficiaries, as well as to the university students and others. This definition of target groups is clearly reflected in communication mix which has to be used in the project communication:
• Traditional media ( mainly press, or other local or regional ATL channels)
• On-line media ( web, new-letters , ..)
• Events ( conferences, ..)
• Dissemination of own publications ( it’s described in appropriate WP’s)
WP2 results - project website (www.autoclusters.eu) On-line media and direct communication - one of the key tool will be web side which will inform about project and automotive industry in SEE in general. Each partner will prepare list of stakeholders and other other beneficiaries to distribute newsletters ( each 6 months) to them. To support the dissemination information about project each partner has to organise 2 press conferencies. The final conference was event where the results of the project were presented.
RESULTS:
website
communication guide
6 newsletters in rar
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